Steve Huffman, Co-founder & CEO of Reddit

Emmett Shear, Co-founder & CEO of Twitch

#1 Talk to Users (YC Slogan) How?

• Emotional angry users, if you can find their pain, and flip it over, they become your most loyal users
• Build a product for yourself, is possible just something you really want desperate for the 1st 3 months
• Which category of users are your important one
• Talk to people who have chosen to NOT use your product, these are the best people talk to as they know what’s wrong with it.
• Start writing code on June 5, but they launch in June 22, Reddit. There was no vision before
• But as soon as they launched, they found a path and follow the users and built towards it, and through those actions built lots of loyalty. It wouldn’t have happen if they have not launch
• How early-stage should think about analytics, tracking
• Having historical baseline of user behaviours, you will thank yourself in the future. It helps you to be aware of trend, growth
• Pick your 5-7 most important user actions and log those. Most of the things people can do on your product are not important, just focus on the top ones.
• Collect logs and put it in your own system, best practices around keeping notes
• The big redesign - need to go a different direction and change course 360. How to deal with the challenge?
• Users don’t care about your tech
• If you have 8 things that are wrong, don’t fix it all at once, do it once at a time and crank it up one at a time
• Talk to users first, then get ideas about what product to build, not the other way around. If you talk to users to validate your product ideas then it’s not right.
• I dont’ wanna to argue about it, let’s just test it